Over the last few months, as I have researched subject matter for the post here at the Mercardi.com blog, I have run across different articles complaining about the use of gift cards. These pundits' only real gripe was that giving a gift card takes away from the personal touch an in-the-hand gift offers. Today I would like to point out the obvious; that consumers AND the receivers of gift actually PREFER getting a gift card rather than a gift.
It's like the old folks who don't want to advance into the 21st Century complaining about how cell phones have made our lives more impersonal, the same hogwash. Wake up and smell the coffee, people! We live in a very fast paced, hectic world and rather than complain about it we should embrace it. Change is inevitable, and 85% of the people can't be wrong. That's how many consumers are now buying gift cards.
No more do we have to pretend to be happy about the polka dotted tie that Aunt Millie gives us for Christmas, even Aunt Millie is savvy these days, because she's giving gift cards for cash! That way we can buy what WE like. Ask any college student whether they'd rather have a gift or a gift card at graduation. The gift card will win with a resounding percentage.
Embrace gift cards. They are here to stay, and they truly are the easiest and most sought after gift available today. Start with the Mercardi.com search engine, which lets you quickly choose the perfect gift card. And for those of you who get a gift card you don't want, you can sell that gift card for up to 90% of its value. Now THAT'S good business!
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